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SUGAR's team spent years working with Indian consumers across skin tones β from fair with cool undertones to deep dusky complexions β to develop 30+ shades that actually look right on Indian skin. Not washed out, not too dark, not too orange. Just right. The creamy base formula also means you get a true matte finish without the tightness or flaking that cheaper matte lipsticks cause.
For the sharpest finish, exfoliate your lips the night before and apply a thin layer of lip balm 5 minutes before. Blot off the balm, then apply the crayon starting at the cupid's bow and working outward. The defined tip gives you enough precision to skip the lip liner β but pairing it with a matching lip liner will make the colour last even longer and prevent any feathering at the edges.
For fair to medium skin with warm undertones: try terracotta, peach-browns, and warm reds. For medium to wheatish skin: classic reds, mauves, and warm pinks work beautifully. For dusky to deep skin: go bold β deep plums, wine, and cool berries look stunning. Browse the full SUGAR lipstick range to find your match.
All SUGAR products are dermatologist-tested and cruelty-free.







