COMPLEXION PERFECTION ULTRA BRIGHT VITAMIN C SERUM

Vitamin C, 3-o-ethyl ascorbic acid: 3-O-ethyl-l-ascorbic acid is a particular type of vitamin C that is very stable in formulation, oil and water soluble and well metabolized when entering the skin. It aids in the treatment of reducing pigmentation and brightening the skin by inhibiting the activity of Tyrosinase (an enzyme that produces melanin) thus preventing its synthesis. It is also an effective synthesizer of collagen to limit the formation of lines and wrinkles. A powerful Antioxidant and Anti-inflammatory too, it effectively defends the skin against environmental aggressors.

Liquorice: Glycyrrhizic acid, the main component directly extracted from liquorice root, boosts the supple appearance and even complexion of the skin. It is particularly effective against visible dry skin as it reduces flakiness and dead cells while restoring cellular activity for new skin production. Liquiritin is another main active ingredient of liquorice extract which induces skin lightening and depigmentation by dispersing melanin. Its fragrant aroma makes it a highly popular choice in a variety of cosmetic products.

Kakadu Plum: Originally discovered at the Kakadu National Park in the North of Australia, the Kakadu Plum (Terminalia ferdinandiana) is a world-renowned superfruit due to its high concentration of Vitamin C and antioxidants. As one of the world’s richest forms of Vitamin C (containing up to 100x higher level of Vitamin C than found in an orange) Kakadu Plum also has powerful anti-pigmentation, anti-inflammatory and anti-ageing properties. The Vitamin C in Kakadu plum works to correct skin tone by reducing the production of melanin, the pigment cells responsible for our skin colouring. It also stimulates fibroblasts that produce collagen, to ultimately diffuse the appearance of fine lines and wrinkles.