In this international bestseller, Didier Brumbach captures the evolution of the fashion industry in a single pictorial anthology. As one of the most influential figures of French fashion, he brings an intimate account of the happenings, both on and off the runway – from the early days of dressmaking to the global enterprise it is today. Fashion, what a story! Those looking to refresh their memory, or simply understand our society hysterical fascination with fashion, which doesn't lure only the richest amongst us, must read Didier Brumbach History of International Fashion. The author, President the Chambre syndicale de la haute couture, heir to the group Mendès (company founded by Pierre Mendès France’s father in \n1902), and a pragmatic dandy, narrates with mastery and erudition the evolution of the often incestuous relationship between fashion \nand the press. A real thriller.\nThis book is not just a history of fashion from the early days of the creation of dressmaking fashion to the development of readyto-wear manufacturing and the global enterprise it is today. Its ambition is to be the story of the creation, the evolution, and the \nimplosion of the fashion-related professions. With readable, highly-informative, and entertaining text — coupled with stunning \nphotography — this book offers valuable insights into a profession which, unlike any other social body, is determined as much by \nits origins as by its economic context.\nDidier Grumbach walks you down the runways of fashion history and unfolds the secrets of the industry with stories and accounts \nfrom those who have played an active part in its development from the 1920s to the present. And he knows what he is talking \nabout: he was born, grew up, and made his mark in the circle that he opens for us here
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