10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin

Plum's 10% Niacinamide & Rice Water Serum is a fragrance-free, vegan serum formulated for oily, acne-prone, and combination skin. It contains pharmaceutical-grade 10% niacinamide — the concentration shown in clinical studies to visibly reduce sebum production and fade post-inflammatory hyperpigmentation. The formula adds Matmarine, a marine extract that further regulates oil without drying the skin, acetyl glucosamine for gentle brightening, and dual zinc to control shine throughout the day. The serum is stability-tested, pH-balanced for daily use, and safe for sensitive skin and beginners. Results: reduced oiliness in 2–3 weeks, faded blemishes and clearer skin tone in 6–8 weeks. Apply 3–4 drops morning and evening after cleansing, before moisturiser. 100% vegan and PETA-certified cruelty-free.

10% niacinamide face serum benefits:

*brightens skin
*clears blemishes
*smoothens skin texture
*improves skin tone

features of 10% niacinamide face serum:

*lightweight & quick absorbing
*fragrance-free
*stability-tested
*beginner-friendly

*brightens skin *clears blemishes *smoothens skin texture *improves skin tone