10% Niacinamide & Rice Water Brightening Face Serum For Clear & Bright Skin

Plum's 10% Niacinamide & Rice Water Serum is a fragrance-free, vegan serum formulated for oily, acne-prone, and combination skin. It contains pharmaceutical-grade 10% niacinamide — the concentration shown in clinical studies to visibly reduce sebum production and fade post-inflammatory hyperpigmentation. The formula adds Matmarine, a marine extract that further regulates oil without drying the skin, acetyl glucosamine for gentle brightening, and dual zinc to control shine throughout the day. The serum is stability-tested, pH-balanced for daily use, and safe for sensitive skin and beginners. Results: reduced oiliness in 2–3 weeks, faded blemishes and clearer skin tone in 6–8 weeks. Apply 3–4 drops morning and evening after cleansing, before moisturiser. 100% vegan and PETA-certified cruelty-free.

10% niacinamide face serum benefits:

*brightens skin
*clears blemishes
*smoothens skin texture
*improves skin tone

features of 10% niacinamide face serum:

*lightweight & quick absorbing
*fragrance-free
*stability-tested
*beginner-friendly

Plum Goodness 10% Niacinamide & Rice Water Serum is a fragrance-free, vegan serum formulated for oily, acne-prone, and combination skin. It features 10% pharmaceutical-grade niacinamide to reduce sebum and fade hyperpigmentation, along with rice water extract, Matmarine, acetyl glucosamine, and dual zinc to brighten and control shine. The serum is stability-tested, pH-balanced for sensitive skin and beginners, delivering reduced oiliness in 2–3 weeks and clearer skin tone in 6–8 weeks.

["brightens skin", "clears blemishes", "smoothens skin texture", "improves skin tone", "soothes & moisturizes skin", "helps achieve clearer-looking skin", "brightens and evens skin tone"]

[{"name": "Niacinamide", "benefit": "Fades blemishes & brightens skin; visibly reduces sebum production and fades post-inflammatory hyperpigmentation", "percent": 10}, {"name": "Rice Water Extract", "benefit": "Smoothens skin texture", "percent": null}, {"name": "Squalane", "benefit": "Boosts hydration & supports skin barrier", "percent": null}, {"name": "Matmarine", "benefit": "Regulates oil without drying the skin", "percent": null}, {"name": "Acetyl Glucosamine", "benefit": "Gentle brightening", "percent": null}, {"name": "Dual Zinc", "benefit": "Controls shine throughout the day", "percent": null}]

1. 10% NIACINAMIDE Fades blemishes & brightens skin 2. RICE WATER EXTRACT Smoothens skin texture 3. SQUALANE Boosts hydration & supports skin barrier 4. See all Aqua, Niacinamide, Oryza Sativa (Rice) Extract, Isodecyl Neopentanoate, Squalane, Sorbitol, Pentylene Glycol, Hydrogenated Polyisobutene, Rice Ferment Filtrate (Sake), Butylene Glycol, Rosa Damascena (Rose) Flower Water, Caffeine, Glycyrrhiza Glabra (Licorice) Root Extract, Glycerin, Acrylates Copolymer, VP/Polycarbamyl Polyglycol Ester, Hydrolyzed Sesame Protein PG-Propyl Methylsilanediol, Benzyl Alcohol, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexyl Olivate, Sodium Acrylates Copolymer, Polyglyceryl-4 Olivate, Cyclodextrin, Sodium Hyaluronate, Tocopheryl Acetate, Sodium Gluconate View more View less

1. CLEANSE Begin with a freshly cleansed face. 2. DISPENSE Take 3-4 drops onto your palm or on your face. 3. APPLY Gently dab over your face and allow it to air dry before following up with moisturiser.

24 months