2% Niacinamide & Rice Water Face Wash For Clear & Bright Skin

Why niacinamide and rice water?

Most face washes clean skin and stop there. This one goes further. Niacinamide — also known as vitamin B3 — is one of the most extensively researched skincare actives in dermatology. At 2%, it works at the cellular level to reduce the transfer of melanin to the skin's surface, visibly fading dark spots and post-acne marks with consistent use. It also regulates sebum production, which means oily skin stays balanced rather than stripped and compensating with even more oil.

Rice water has been used in Asian skincare for centuries, and modern research backs what tradition already knew. It contains inositol, a carbohydrate that helps repair damaged hair and skin, along with amino acids and vitamins B and E that smooth texture and strengthen the skin barrier. Together, niacinamide and rice water don't just cleanse — they actively improve the quality of your skin with every wash.

What the clinical study found

This face wash was tested in a 32-user clinical study conducted at an independent, expert-graded lab in December 2024. The results: 99% removal of pore-clogging impurities and 90% of users reported clean, fresh-feeling skin after every use. The study also confirmed the formula is non-irritant, making it suitable for daily use across all skin types including sensitive skin.

The full ingredient story

Beyond niacinamide and rice water, two more actives do important work in this formula. Hyaluronic acid — a molecule capable of holding up to 1,000 times its weight in water — helps the skin retain moisture during and after cleansing, so skin never feels tight or dry post-wash. Provitamin B5 (panthenol) acts as a humectant and skin-soother, reducing redness and supporting the skin barrier. The cleansing base itself is sulphate-free, relying on gentler surfactants like Cocamidopropyl Betaine and Coco Glucoside that lift dirt and oil without disrupting the skin's natural pH.

Who this face wash is for

This face wash was formulated for anyone dealing with dullness, uneven skin tone, post-acne marks, or dry and tight-feeling skin after cleansing. It works particularly well for normal, dry, and combination skin types. If your primary concern is brightening and texture improvement rather than active acne or severe oil control, this is the right cleanser. It is also a strong choice for anyone who has experienced irritation or dryness from other face washes, since the sulphate-free, non-drying formula is gentle enough for twice-daily use even on sensitive skin.

How to fit this into your skincare routine

Use this face wash as the first step in both your morning and evening skincare routines. In the morning, follow it with a toner, a niacinamide or vitamin C serum, moisturiser, and SPF. In the evening, if you are using active ingredients like retinol or an AHA serum, this face wash is gentle enough to precede them without compromising your skin barrier. For best results, use consistently twice daily — brightening and dark spot reduction from niacinamide typically become noticeable within 4 to 6 weeks of regular use.

The Plum Goodness 2% Niacinamide & Rice Water Face Wash gently cleanses skin by removing 99% of pore-clogging impurities, leaving it bright, soft, and smooth. It contains 2% niacinamide and rice water extract which help brighten skin, fade blemishes, and improve texture. The formula is gentle, non-drying, and sulphate-free, suitable for normal, dry, combination, and sensitive skin types. Clinical tests found 90% of users experienced fresh-feeling skin after every use, and the formula is non-irritant for daily use.

["removes 99% pore-clogging impurities", "brightens skin tone", "softens and smoothens skin texture", "gently cleanses off dirt and excess oil", "non-drying formula", "leaves skin clean, fresh, and comfortable"]

[{"name": "Niacinamide", "benefit": "Brightens skin, fades blemishes, regulates sebum production", "percent": 2}, {"name": "Rice Water Extract", "benefit": "Smoothens skin, repairs damaged skin, strengthens skin barrier", "percent": null}, {"name": "Hyaluronic Acid", "benefit": "Hydrates and maintains skin elasticity", "percent": null}]

1. 2% NIACINAMIDE Brightens skin & fades blemishes 2. Rice WATER EXTRACT Smoothens skin 3. HYALURONIC ACID Hydrates & maintain skin elasticity 4. See all Aqua, Cocamidopropyl Betaine, Acrylates Copolymer, Coco Glucoside, Sodium Cocoyl Glycinate, Glycerin, Niacinamide, Triethanolamine, Rice Ferment Filtrate (Sake), Oryza Sativa (Rice) Extract, Capryloyl/Caproyl Methyl Glucamide, Lauroyl/Myristoyl Methyl Glucamide, Phenoxyethanol, Ethylhexylglycerin, Olive Oil PEG-7 Esters, Styrene/Acrylates Copolymer, Disodium EDTA, Sodium Hyaluronate, Fragrance, Panthenol, Butylene Glycol, Tocopheryl Acetate View more View less

1. WET Splash face with water to prep skin. 2. CLEANSE Take a small amount and gently massage onto damp skin to create a soft lather. 3. RINSE Wash off thoroughly and pat dry. Follow with toner or moisturizer.