Plum's Black Rice & Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to reduce dark spots, post-acne marks, and pigmentation overnight. The ActiveHold™ Jelly Formula creates a breathable, long-contact layer that maximises ingredient absorption while skin repairs itself at night. Powered by 20% Black Rice Extract from Northeast India, rich in antioxidants. Suitable for all skin types.
Pigmentation and stubborn acne marks are among the toughest skin concerns, because breakouts may fade, but the marks often stay behind. Plum's Black Rice & Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to target pigmentation through multiple pathways, helping visibly reduce dark spots, stubborn acne marks, and improve overall skin clarity. Powered by 20% proprietary Black Rice Extract sourced from Northeast India, this antioxidant-rich night serum comes in a first-of-its-kind ActiveHold™ Jelly Formula that forms a breathable, long-contact layer on the skin to help maximise overnight efficacy while your skin is in repair mode.
Key Benefits
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Fades dark spots & pigmentation — 7% Niacinamide + 3% TXA work on two separate melanin pathways
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ActiveHold™ Jelly Formula — long-contact breathable layer for deeper overnight absorption
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20% Black Rice Extract — antioxidant-rich, sourced from Northeast India
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Reduces post-acne marks — visibly clearer skin in 4–8 weeks
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Suitable for all skin types — gentle enough for sensitive skin
How to Use
- Cleanse face thoroughly
- Apply toner if part of your routine
- Take 2–3 drops of the jelly serum and gently press onto face and neck
- Follow with your night moisturiser
- Use every night for best results
- Apply SPF the next morning
FAQs
What does niacinamide and TXA serum do?
Niacinamide (7%) controls oil and fades dark spots by blocking melanin transfer. Tranexamic Acid (3%) targets stubborn pigmentation and post-acne marks through a separate pathway. Together they tackle pigmentation from two angles for faster results.
What is ActiveHold™ Jelly Formula?
ActiveHold™ is Plum's proprietary jelly texture that forms a breathable, long-contact layer on skin overnight, helping active ingredients absorb deeper while skin is in repair mode.
Can I use this serum every night?
Yes. This is a night-only serum designed for daily use. Apply after cleansing and before moisturiser. Always use SPF the next morning.
How long to see results from niacinamide TXA serum?
Most users see visible reduction in dark spots and pigmentation within 4 to 8 weeks of consistent nightly use.
About
Plum's Black Rice & Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to reduce dark spots, post-acne marks, and pigmentation overnight. The ActiveHold™ Jelly Formula creates a breathable, long-contact layer that maximises ingredient absorption while skin repairs itself at night. Powered by 20% Black Rice Extract from Northeast India, rich in antioxidants. Suitable for all skin types. Pigmentation and stubborn acne marks are among the toughest skin concerns, because breakouts may fade, but the marks often stay behind. Plum's Black Rice & Niacinamide-TXA 10% Night Clarity Jelly Serum combines 7% Niacinamide and 3% Tranexamic Acid to target pigmentation through multiple pathways, helping visibly reduce dark spots, stubborn acne marks, and improve overall skin clarity. Powered by 20% proprietary Black Rice Extract sourced from Northeast India, this antioxidant-rich night serum comes in a first-of-its-kind ActiveHold™ Jelly Formula that forms a breathable, long-contact layer on the skin to help maximise overnight efficacy while your skin is in repair mode. Key Benefits Fades dark spots & pigmentation — 7% Niacinamide + 3% TXA work on two separate melanin pathways ActiveHold™ Jelly Formula — long-contact breathable layer for deeper overnight absorption 20% Black Rice Extract — antioxidant-rich, sourced from Northeast India Reduces post-acne marks — visibly clearer skin in 4–8 weeks Suitable for all skin types — gentle enough for sensitive skin How to Use Cleanse face thoroughly Apply toner if part of your routine Take 2–3 drops of the jelly serum and gently press onto face and neck Follow with your night moisturiser Use every night for best results Apply SPF the next morning FAQs What does niacinamide and TXA serum do? Niacinamide (7%) controls oil and fades dark spots by blocking melanin transfer. Tranexamic Acid (3%) targets stubborn pigmentation and post-acne marks through a separate pathway. Together they tackle pigmentation from two angles for faster results. What is ActiveHold™ Jelly Formula? ActiveHold™ is Plum's proprietary jelly texture that forms a breathable, long-contact layer on skin overnight, helping active ingredients absorb deeper while skin is in repair mode. Can I use this serum every night? Yes. This is a night-only serum designed for daily use. Apply after cleansing and before moisturiser. Always use SPF the next morning. How long to see results from niacinamide TXA serum? Most users see visible reduction in dark spots and pigmentation within 4 to 8 weeks of consistent nightly use.
Benefits
["Fades dark spots and pigmentation overnight", "Controls dark spots & pigmentation from opposite ends of the pathway: TXA at the source, Niacinamide at the transfer", "Reduces dark spots, post-acne marks, and pigmentation overnight", "Improves overall skin clarity"]
Key Ingredients
[{"name": "Niacinamide", "benefit": "Controls oil and fades dark spots by blocking melanin transfer; helps limit visible melanin transfer to brighten skin and promotes a more even-looking tone", "percent": 7}, {"name": "Tranexamic Acid", "benefit": "Targets stubborn pigmentation and post-acne marks through a separate pathway; helps interrupt UV-triggered pigmentation pathways to visibly reduce dark spots and post-acne marks", "percent": 3}, {"name": "Black Rice Extract", "benefit": "Offers potent antioxidant support against environmental stress", "percent": 20}]
Ingredients
1. 20% Black Rice extract: Sourced from Northeast India and selected for high anthocyanin content, it offers potent antioxidant support against environmental stress. 2. 3% Tranexamic Acid: Helps interrupt UV-triggered pigmentation pathways to visibly reduce dark spots and post-acne marks. 3. 7% Niacinamide: Helps limit visible melanin transfer to brighten skin and promotes a more even-looking tone. 4. See all Aqua, Oryza Sativa (Black Rice) Extract, Niacinamide, Tranexamic Acid, Propanediol, Lysine, Histidine, Arginine, Aspartic Acid, Threonine, Serine, Glutamic Acid, Proline, Glycine, Alanine, Valine, Methionine, Isoleucine, Leucine, Tyrosine, Phenylalanine, Cysteine, Xylitol, Sodium Polyglutamate Crosspolymer, Alpha Arbutin, Betaine, Phenoxyethanol (and) Ethylhexylglycerin, Sodium Polyacrylate, Sodium Acrylates Copolymer (and) Lecithin, Sodium Polyacryloyldimethyl Taurate, 1,2-Hexanediol (and) Glyceryl Acrylate/Acrylic Acid Copolymer (and) Glycerin, Disodium EDTA View more View less
How To Use
1. CLEANSE Start with a freshly cleansed face as part of your PM routine. 2. SCOOP & SPREAD EVENLY Apply one dot each on your forehead, cheeks, chin, and nose, including the neck area. 3. APPLY Gently dab over your face and allow it to air dry before following up with night cream.
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